The Proceeding Conference on Accounting, Management, and Economics (CAME 2025) is a scholarly publication that compiles peer-reviewed papers presented at the 2nd Conference on Accounting, Management, and Economics. This conference was conducted under the theme “Enhancing National Economic Resilience Amidst the Challenges of Inflation, Global Debt Crisis, and Digital Financial Transformation for Sustainable Development.”

The conference was held on November 22, 2025, at Universitas Tridinanti, Palembang, Indonesia. The event was hosted by Universitas Tridinanti and jointly organized in collaboration with Goodwood Conferences and FAME (Forum Akuntansi, Manajemen, dan Ekonomi).

Published: 2025-12-23

Designing Product Packaging and Promotional Media through a Wix-based Website for Tempe Tiga Putra Factory, South Sumatra

Ades Yudes Tera, Heni Yuvita, Esya Alhadi, Imas Permatasari, Andriasnyah Bari, Fernando Africano

231-237

Causal Interaction between Regional Financial Performance and SDGs Achievement at the Provincial Level in Indonesia

Sunardi, Wely, Fenty Asterina, Kurnia Krisnahari, Nurul Hutamingsih, Mia Kusumawati

146-162

Integrating Financial and Digital Marketing Strategies for MSME Growth

Mutiara Syafitri, Muhammad Khadafi Pratama, Cinta Cahaya Putri

299-309

Analysis of Energy Stock Returns Using Stochastic Oscillator and Fibonacci Retracement

Fermana Lanang Sejaty, Marieska Lupikawaty , Dwi Riana

238-245

Taxpayer Compliance: The Self-Assessment System, E-Billing Implementation, Tax Sanctions

Yuni Rachmawati, Walisma Lizani, Riza Syahputera, Tiara Ledy

285-290

Turnover Intention Research in the Era of Technology Adoption: A Bibliometric Study Combining UTAUT and Financial Knowledge

Djatmiko Noviantoro, Dimas Pratama Putra, Sasiska Rani, Firmansyah Arifin, Dinarossi Utami, Budi Setiawan

17-28

Exploring Green Purchase Intention via Digital Storytelling, Value Perception, and Behavioral Control

Yuni Adinda Putri, Yolanda Veybitha, Yuni Rachmawati, Muhammad Nur Muttaqin, Widya Anisa Pratiwi, Aisyah Regita

105-108

Humanizing Leadership in the Digital Age: How Managers Balance Empathy and Technology

Irayani, Frecilia Nanda Melvani, Muhammad Robby William Putra , Viona Zahra Yustisia

220-230

Analyzing MSME Growth Strategy Through Digital Marketing Approach

Ikbal Frans Setiawan, M. Yusuf, Dewi Fadila

271-278

The Effect Of Work Life Balance And Work Engagement On Employee Performance At Dr. Mohammad Zyn Sampang Regional Hospital

Aisyah Safitri, Siti Aisyah Legenda, Wanda Nur Safitri, Ayuninda Retno Megarani, Mia Audina Saputri, Runik Puji Rahayu

135-145

Brand Preference as a Catalyst for Memorable Experience, Attitude, and Loyalty

Heri Setiawan, Yulia Pebrianti, Fernando Africano, Heni Yuvita

246-259

The Effectiveness of Digital Marketing Visual Content and Chat Experience on Gen Z Consumers' Purchasing Decisions

Desi Rahmawati, M Athallah Farhan Abdurrahman, Rendy Sahputra, Anggreany Hustia, Randy Hidayat

175-181