Rahmawati, Desi, M Athallah Farhan Abdurrahman, Rendy Sahputra, Anggreany Hustia, and Randy Hidayat. 2026. “The Effectiveness of Digital Marketing Visual Content and Chat Experience on Gen Z Consumers’ Purchasing Decisions”. Proceeding Conference on Accounting, Management, and Economics 1 (1):175-81. https://www.proceedings.fameindonesia.or.id/index.php/came/article/view/398.